With this book, I met quite by accident.At the dawn of the 90s, when the word marketing, only began to be used in our country, I accidentally saw a book by Philip Kotler and decided to take her on vacation.My mom was surprised that I was all day long instead of fiction with gusto read "Principles of Marketing".This is not my profession was associated with marketing.
Despite the fact that this book belongs to the category of professional literature, it reads like a work of art.It is so beautifully described methods of marketing, drawn from real life, successful companies and brightest businessmen that impression bud know them personally.Subject Marketing fascinated me, but all subsequent books by other authors that I have tried to read - evokes nostalgia.
Much later I learned that Philip Kotler is the most well-known expert and a pioneer in this field.Its main merit is that he collected and systematized all the knowledge about marketing, which previously belonged to the various sciences.He singled
book "Fundamentals of Marketing" Philip Kotler some have called the bible of marketing.
Interesting thoughts on the topic of success you can read here
In future articles, we will discuss other interesting books.